The Indie Hustle

The Indie Hustle

Mega-mergers, market power and the indie squeeze: Pat Younge’s reality check

What the mega-mergers mean and the practical moves indies can make to stay on top

Tara Conlan 📺's avatar
Tara Conlan 📺
Feb 09, 2026
∙ Paid
Pat Younge, founder of Skin In The Game Studios

In the week that it emerged creative industries minister Ian Murray has written to Ofcom chief executive Dame Melanie Dawes, saying that “the television market is transforming” so Channel 4 and the BBC should forge closer ties, we are taking time to look at the tectonic plates that are shifting and reshaping the industry.

Mega-mergers and consolidation are the buzzwords of the moment, whether it be the proposed union between All3Media and Banijay or Sky’s owner Comcast looking at buying ITV.

Sometimes we are so busy looking at the waves we cannot see the tides.

So we spoke with the chair of the British Broadcasting Challenge, Pat Younge, for his overview of the industry, the challenges it faces and the opportunities in the emerging new landscape.

With his extensive experience at the BBC, ITV Studios and as an indie boss at Sugar Films and Cardiff Productions, and now at creative consultancy Skin In The Game Studios, he has some ideas about how smaller indies can continue to thrive and win more commissions.

So read on for a resounding rallying call and insights about:

  • Why the mega-mergers change the game for everyone

  • Archive is the new currency (and what to do about it)

  • Policy is market-shaping: have your say in the BBC charter consultation

  • Think 360 or get squeezed: building ecosystems around ideas

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