The Indie Hustle

The Indie Hustle

Indie Insights: how Woodcut Media balances people and profits

An exclusive interview with indie boss, Woodcut’s Kate Beal

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Tara Conlan đŸ“ș
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Pippa Considine
Sep 01, 2025
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Kate Beal
Kate Beal, CEO and Co-Founder, Woodcut Media

Cutting costs to make budgets go further is top of everyone’s minds in the current market.

Weighing up staffing and margins is something Woodcut Media CEO and co-founder Kate Beal has been doing for years, but which has become even more relevant as questions are asked as to whether freelance culture hinders people speaking out about bullying and harassment.

In addition to keeping more staff on its books than most indies, Beal says the company’s USP is being forward-looking and “an honest and independent international television production company, and I think the word honest is super important”. 

The Woodcut way has carved out an unique place in the indie eco-system - from its YouTube strategy to its innovative ‘welly walks’.

So read on for these tips:

  • How to diversify and grow organically

  • Distribution and YouTube insights  

  • Key advice on leading and surviving a crisis

  • Structuring your company for success  

  • Ways to make employees feel valued 

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Tara Conlan đŸ“ș's avatar
A guest post by
Tara Conlan đŸ“ș
Media morsels from a journalist writing about media for The Guardian & others since all this was just Gracie Fields. Back catalogue on taraconlan.com
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Pippa Considine's avatar
A guest post by
Pippa Considine
Journalist and producer interested in all things TV and film.
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