The Indie Hustle

The Indie Hustle

Indie Insights: Firebird Pictures’ global drama playbook

Co-founder Elizabeth Kilgarriff talks how she wins commissions, piecing together “mosaic funding” and the opportunities for recalibrating for a lower price point.

Tara Conlan đŸ“ș's avatar
Tara Conlan đŸ“ș
Sep 29, 2025
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Outrageous
Outrageous

The good news coming out of the Royal Television Society Cambridge Convention was that there is some movement in US co-pro funding.

Whilst the UK waits for that to fully take effect there is still a laser focus on budgets. With that in mind, how do you grow a scripted company and create expensive-looking dramas?

Firebird Pictures is a prime example of an indie aimed at the global market that is thriving (its operating profit last year was £657,022) with hits such as Mitford sisters’ series Outrageous, The Jetty and Wilderness - the latter two both starring Jenna Coleman - and the eagerly-anticipated Wild Cherry on the horizon.

So this week co-founder and former BBC exec Elizabeth Kilgarriff gives us the lowdown on her company’s roadmap for success in scripted.

Today you’ll learn about:

  • The benefits of being partnered with the right investor

  • Creating a “mosaic of funding” and finding new co-pro partners

  • Tips for making the money go further

  • Think like a commissioner to win commissions

  • Ways to grow your company like Kilgarriff did

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Tara Conlan đŸ“ș's avatar
A guest post by
Tara Conlan đŸ“ș
Media morsels from a journalist writing about media for The Guardian & others since all this was just Gracie Fields. Back catalogue on taraconlan.com
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