Increasing revenue opportunities from podcasting
Steve Ackerman on advertising changes that can boost your revenue
Things are about to get easier and more lucrative for producers and creators wanting to make money from digital platforms such as YouTube.
For years podcasts on the main audio platforms have been able to use targeted, dynamic advertising (more of what that means in the story). Now Apple has allowed it for video and YouTube is due to follow suit.
But what does it mean for you and how can you harness this key change to increase your income?
This week we spoke to board advisor and consultant Steve Ackerman (who was previously Sony Music Entertainment’s global podcasting boss) about the new possibilities available.
So read on to find out:
Why platforms’ new ad models can game-change your business
How to capitalise on competition between podcasting platforms
New advertising and income sources
Where podcasting is heading next
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