The Indie Hustle

The Indie Hustle

Going vertical: finding your gap in the microdrama market

Explore the biggest opportunities emerging in microdramas

Melissa Kasule's avatar
Melissa Kasule
Sep 15, 2025
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Pride and Prejudice
Pride and Prejudice

This week we’re exploring how to grow your company through microdramas.

Growth is the word on everyone’s lips at the moment: the theme of this week’s RTS Cambridge Convention is Where Do We Grow From Here?

So in this edition, you’ll learn not only how to capitalise on the new microdrama market and which ones are working, but also a surprising fact about how these new vertical productions are doing compared with Netflix.

Hits like Fated to My Forbidden Alpha and The Double Life of My Billionaire have gripped international audiences. The microdrama craze is crossing borders, proving popular in China, India, Turkey, the Middle East, Latin America, and now the US.

The UK is set to become the next hub so read on to discover the top opportunities in microdramas, including insights into:

  • Reaching global markets

  • Finding audiences where they are

  • Identifying where the gaps are in the market

  • Maximising cost efficiency in production

  • Turning microdramas into revenue

GrowthLab London
Exclusive: Don’t miss our microdramas session at GrowthLab London 2025

We’ve now launched our paid subscription. For less than the price of two coffees, you’ll get insider insight and actionable takeaways to grow your indie. So, what are you waiting for? Start your subscription today.

Subscribe now to The Indie Hustle and get exclusive access to our insights

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Melissa Kasule's avatar
A guest post by
Melissa Kasule
Journalist specialising in TV, film and pop culture.
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