Going vertical: finding your gap in the microdrama market
Explore the biggest opportunities emerging in microdramas
This week we’re exploring how to grow your company through microdramas.
Growth is the word on everyone’s lips at the moment: the theme of this week’s RTS Cambridge Convention is Where Do We Grow From Here?
So in this edition, you’ll learn not only how to capitalise on the new microdrama market and which ones are working, but also a surprising fact about how these new vertical productions are doing compared with Netflix.
Hits like Fated to My Forbidden Alpha and The Double Life of My Billionaire have gripped international audiences. The microdrama craze is crossing borders, proving popular in China, India, Turkey, the Middle East, Latin America, and now the US.
The UK is set to become the next hub so read on to discover the top opportunities in microdramas, including insights into:
Reaching global markets
Finding audiences where they are
Identifying where the gaps are in the market
Maximising cost efficiency in production
Turning microdramas into revenue
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