Driving growth through branded entertainment
From YouTube to ITV, learn where the brand money flows
The opportunity for producers to secure brand funding for their programmes has never seemed more attractive.
And there are new and emerging streams to tap into if you know where to look.
But, for the uninitiated, where to start? It requires strategic thinking, contacts and talking the language of brands.
For insight and information on how to navigate the branded entertainment landscape, read on and you will learn:
How to work with consultants and agencies
The recipe for a successful project
The online opportunities
Ways of leveraging talent
How to mitigate the risks
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